COVID-19 and the subsequent pandemic that followed has hit everybody hard, but nobody more than small business owners. Many have been forced to close their doors permanently, and those that haven’t, have scrambled to pivot and retool their business plan.
In an attempt to help mitigate the fallout, Salesforce is using their wide reach, financial backing, and extensive toolkit tailored to help small businesses.
In addition, Salesforce has decided to put profit maximization on hold temporarily due to their desire to achieve the common goal: supporting small businesses through the use of technology.